Create a brand awareness campaign for Roland.   Focusing primarily on their wide selection of guitar pedals, create a campaign that will increase sales and generate new customers.  

Big Idea

"Pair Yourself."  Look at the relationship between a guitar & Roland pedals, it's a perfect match.   Roland offers much more then just guitar pedals, their wide line of different instruments & equipment is ideal for any musician looking to advance past their novice stage.  They can find their match, with Roland.   Roland attracts advanced players; this campaign targets novice to intermediate players looking to take the next step.   


Print ads, television & radio spots will be created for this campaign.