Bombay Sapphire

Brief

Create a campaign for a liquor, creating a personality & establish the liquor amongst its competition.   

Big Idea

"Balanced." Good Gin is balanced.  It is what differentiates the good gins from the not so good gins.  This campaign is targeted towards Millenials (21-35) to change the perception that Gin is an old man's drink.  Drinking Bombay, you will recieve a balanced drink, & therefore make balanced descions.  The creative focuses on iconic movie characters who make irrational decisions during the film.  

Deliverables

Three, 30 second television spots have been scripted, written to reach a young audience.  These will be placed online too, before specfic Hulu shows & YouTube videos.     

Television 

Bombay Bond

Setting:  Goldfinger's layer, which flashes upon the screen in white text as the camera pans down, revealing Goldfinger who is pacing around his office. 

 

                       Goldfinger

 

That pesky, James Bond, now I have him and I will show him what I am truly made of!

 

Goldfinger walks over to a drink tray while his speaking.  He picks up a bottle of Bombay Sapphire and pours himself a drink.  He takes a sip from the drink and has a look of relaxation on his face. 

 

                       Goldfinger

 

You know, maybe the giant death ray is too much, (pushes intercom button on the desk) Oddjob, call off the death ray.

 

A cut to black with white text on the screen that says "Make the Right Call"

 

A mid range close up of a bottle of Bombay Sapphire and a cup filled with gin lies on Goldfinger's desk.  White text appears in the top right of screen with the slogan "Balanced" appearing on the screen.

 

[End Script]

 

Pulp Bombay

Setting: Marcellus Wallace's  home.  This appears in white text as we zoom in and find Marcellus sitting in his backyard on the phone.  The shot is a close up of the back of his head with his iconic band aid in the shot.  

                             Marcellus Wallace

 

Tony Rocky Horror gave Mia a foot massage? ... What are we going to do? I'll tell you what we're going to do.  

 

A woman walks over to him with a bottle of Bombay Sapphire on a tray and a glass filled with gin sitting right next to it. Marcellus recieves the drink and takes a sip of it.

 

 

                           Marcellus Wallace  

 

Through the window?  No, that's too much. Tell him not to do it again.  

 

Cut to black with the phrase "Make the Right Decision" flashing across the screen in white text.  

 

A mid range close Up of a bottle of Bombay Sapphire with a glass sitting right next to it.  The word "Balanced" appears in the top right of the screen. 

 

[End Script]

The Wizard of Bombay

Setting: The Wicked Witch of the West's layer.  This appears on screen in white text as we zoom into her office.  She staring into her crystal ball.  

 

   Wicked Witch

 

That girl!  I'll get her I swear, that pretty will never be able to leave Oz!

 

One of the Wicked Witch's monkey servants enters the room with a tray.  On the tray is a bottle of Bombay Sapphire and a glass sitting right next to it.  The Wicked Witch takes the glass and takes a sip of it.

 

   Wicked Witch

 

Is it worth the trouble?  She is from Kansas after all.  

 

A cut to black with white text flashing across the field that says "Make the Right Decision."

 

A Mid Range Close Up of a Bottle of Bombay & a glass right next to it.  The word "Balanced" appears in the top right of the screen. 

 

[End Script]

 

Tim Sestito © 2014

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